Even the US Government knows vanity toll-free phone numbers are better!

We are pretty vocal in telling people that vanity toll-free phone numbers are effective and used in every industry imaginable. But did you know that even our own Military loves using them?

Just look around and you’ll see that Uncle Sam understands the importance of being unforgettable. And he doesn’t even have competition!





What’s up with Vanity Numbers that have more than Seven Digits?

The traditional telephone number format is seven digits plus three for the area code, like (555) 555-5555 but with vanity numbers you can see a number like 1-888-Carpet-Care. So not including the area code, how can a number be longer than seven digits?

People today are comfortable with dialing vanity toll-free phone numbers but sometimes a person will ask us how a number can have more than seven digits. The answer is they don’t. When you see a vanity phone number with more than seven it’s only so that you can remember it (i.e., 1-800-PROGRESSIVE). Everything dialed after the 7th digit does not matter.

On a landline, when you dial a number and enter in the digits after the 7th one the call will still be connected and the phone line will begin trilling (the sound you hear while you are waiting for the other party to answer the phone).

On a cell phone you can enter all the digits before pressing call/send and the call will still be connected. For example, if you saw 1-800-More-Sleep being advertised and called 1-800-667-375337, your call would still be connected. Everything after the 7th digit is irrelevant to the handling and processing of your call.

The big advertisers across the country have done their research and their test groups. They know people are more than comfortable dialing vanity numbers and they know how important it is to stand out from the competition and get more calls off every piece of advertising they do.

Here are some examples of companies using numbers over 7 digits long:

800 Progressive Phone Number

800 Sleep Number


800 Lumber Liquidators Logo

Long Phone Numbers

Fencing contractors are marketing themselves more effectively

When we went to the Fencing Industry Trade Show, Fence Tech, we were told that over the years the Fencing industry has not changed all that much. There might be new materials and machinery introduced but for the most part you install fencing the same way it always has been done. So when we brought 1-888-FENCING there we got a lot of questions and piqued a whole lot of peoples’ curiosity.

We wanted to show the industry that there is a better way to sell fencing by using 1-888-FENCING. We had several people sign up and they have enjoyed significantly more calls and referrals because they chose to use a truly unforgettable marketing phone number. One of our clients told us that they saw a 13 to 1 return from 1-888-FENCING.

Here are some examples of our clients using 1-888-FENCING to dominate their markets.


budget 1 fence marketing

Fence Sign

McGee - 2015 Billboard

1-888-FENCING - McGee Trailer
budget1 fence building


WSJ Article Highlights Importance of the Phone and How Talking to Customers Increases their Lifetime Value

Here at Ignition we put our phones down once in awhile to read the Wall Street Journal.  Yesterday’s article titled “The Customer-Service Quandary: Touchy Feely or Do It Yourself?” brought up some great points we emphasize when we speak to businesses that are considering licensing a vanity number from us.

The article does a good job of differentiating between why some companies are pushing customers away from the phone and other’s are pushing them towards it. Ultimately the reason companies don’t make their phone numbers readily available is because they are trying to reduce cost. They feel that customers will tolerate reduced customer service in exchange for saving some money. Not having a number conveniently accessible to your customers often creates a frustrating experience and risks that customer’s business.

Here are some highlights from the article:

  • We’re actually trying to figure out how to get customers to call us more often,” says Tony Hsieh, chief executive of Zappos, which is legendary for being a customer-service operation that happens to sell shoes. “Our goal is by the time the customer gets off the phone, it’s like they’ve made a new friend.”
  • Zappos’ phone number is on every page of its website. One reason, says Mr. Hsieh, is that the lifetime value of a customer who calls the company for any reason is five to six times as much as the value of a customer who never calls.
  • …for lean retail startups growing at an exponential pace, it’s easier to acquire new customers than to worry about those who might be alienated by a lack of customer service.
  • that in the age of social media, any customer-service interaction, good or bad, can go viral.

Show your customers you care by having an unforgettable vanity phone number and put it everywhere!

Check out the article HERE.


Metro Vein enjoys successful multi-state campaign with 1-800-VEIN-DOC

We have clients in both the USA and Canada, so we don’t always get to see our clients marketing efforts until they send them to us. It is a real treat to be able to see some local clients successfully using their vanity numbers to dominate our market. Turning on the TV and seeing one of our clients commercials or driving past a billboard with one of our unforgettable numbers emblazoned on it is a real treat for us. We wanted to give a nod to Metro Vein Centers for the great work they have been doing here in Metro Detroit and in Florida, Texas and soon New Jersey. If you need vein treatment for Varicose veins, give them a call at 1-800-VEIN-DOC!

“Vanity Phone Numbers: The Old-School Business Tool That Won’t Go Away”

We wanted to thank the staff at Credibly for a great interview and for giving us a chance to share our business with their customers.

See the article here: http://in.credibly.com/vanity-phone-numbers-the-old-school-business-tool-that-wont-go-away/

More calls = More business

We can help you get more business by making you unforgettable. Make your number unforgettable and watch how it will make getting new business easier. When people can remember how to reach you – they can refer you and contact you more easily. Take the next step by contacting Ignition Toll-Free today.

Image courtesy of patrisyu at FreeDigitalPhotos.net

Welcome to Ignition Toll-Free’s New Website and Blog

We would like to welcome you to our newly redesigned website! We have created this to better serve our clients and those interested in owning their very own unforgettable phone numbers. We wanted to make our website simple, clean and easy to navigate. We added this blog to keep you posted on new trends, ideas and testimonials related to the marketing and use of the toll free vanity numbers we provide.

We hope you enjoy the new site and blog! Let us know what you think in the reply field below.