The Internet is Designed to Beat You

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The internet is designed to beat you.
They surround your ad with other competing ads.

They charge you by the number of people who inquire, whether or not you are successful in monetizing that inquiry.

They even sell your own name to other people.

The internet cannot afford to allow anybody to dominate a category or an area or a location. If it did, the dominant player would eventually drive all others out, weakening the internet’s economic base. The dominant player would be driving the truck instead of the internet and social media giants.

The internet will always defeat you. It is designed to do so, so that it can retain control over its own income. Do you think Google would allow one company to take over the national spotlight and dominate? No. Every time you gets close, they change the algorithm and you’ve got to spend money trying to figure out how to do it all over again.

How do you defeat the internet?
By overshadowing it and not putting yourself in the position where you have to rely on it in order to grow your business. You do it by having a marketing campaign that ingrains your company into the hearts and minds of all the people in your community so that when they think of your product or service they think of you and call your unforgettable phone number. If people know your phone number, they don’t have to go to the internet and be exposed to the gauntlet of your competitors, directory sites and review sites.
Plus, when you drive people to your phone you sell more. Plenty of data shows that calls convert 20-40x more than web leads, which only convert 1-2% of the time. Even Google is pegging the value of a call at 10-15x more than a web form submission.

You can choose to fight a never-ending battle with your competitors for internet supremacy (a battle that you can never win), or you can build a lasting advantage that your competitors can’t duplicate. The choice is yours.

What are your advertising goals?

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What is your main goal when advertising your business? The ultimate goal is obviously to get more new business – but you also want the maximum number possible of consumers (most of whom will not need you at that exact moment) to remember what services you offer and how to contact you.

A great vanity number will do just that. It will stand out in your ads, the number itself will tell people what services you offer, and 66% of people can remember a vanity number after 48 hours  — compared to 69% of consumers that cannot recall numeric phone numbers that they saw just 5 seconds earlier.

Call us at 1-800-Strong-Sales to find out how simple and inexpensive it can be to accomplish your advertising goals with the right vanity number.

Risky business

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We spoke with a medical practice the other day and their marketing director told us they were no longer putting their phone number on their billboards. This got us wondering how many people will drive past their billboards and think, “I’ll call them when I get home” – and then forget to do so.

By not placing a number on your billboards, you are risking three things when it comes to people who want to act now:

  1. They need remember to look your number up when they get to their destination. How many distractions do you think they’ll encounter before then?
  2. By making them go online, you have taken someone who wanted to act at that moment and delayed it. When your billboard got their attention, you were the only business on their mind. Once they go online, they will likely bump into your competitors.
  3. They may forget to call entirely. You had them for a few seconds, but you lost them.

All of these risks could be avoided with a simple and unforgettable phone number from Ignition Toll Free that consumers can instantly remember and dial. Call us at 1-800-Strong-Sales today.

Show your clients why bringing advertising in-house is a bad idea and why you’re the pro with access to Ignition’s vanity numbers.

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“A new report from the Society of Digital Agencies, a network for marketing professionals, found that the share of brands claiming that they don’t work with any agencies at all doubled this year, to 27 percent.” – digiday.com

There has been an increasing trend of advertising clients moving work in-house. More and more, clients are side-stepping advertising agencies to work directly with production companies and media companies – which generally lack the expertise and creativity of ad agencies. Media companies are cutting out ad agencies and going after clients in order to increase their profits – with the promise of saving them money.

Technology makes it easier for clients to attempt to market themselves without the involvement of an advertising agency by using blogs, social media, or buying their own ads online. However, clients typically do not understand the nuances of different types of media and lack the tools and knowledge to market their businesses effectively.

Agencies must find new ways to seize the attention of new clients and offer unique opportunities to existing clients. One of those ways is offering access to the catalog of unforgettable numbers from Ignition Toll-Free. Agencies that work with Ignition can show their clients that they have access to specialized products and pricing that they simply cannot get on their own.

We work with agencies to find the right vanity number for their clients. Agencies that would like to know more can contact us here, or call us at 1-800-Strong-Sales.

A simple marketing concept that works.

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They say that an elephant never forgets, and neither will your advertising audience when they see your vanity phone number. Using a vanity number guarantees that people will remember exactly how to reach you. This means more calls, better response from advertisements and an extended return on every dollar spent.

Advertising with a vanity phone number is a simple concept, and one that works. You use the business phone number in your marketing and advertising so that people can remember how to reach you and refer you. When you become unforgettable, you get more calls, more referrals, more business and a better response off your advertising and everywhere else you market your business.

 

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

“Vanity Phone Numbers: The Old-School Business Tool That Won’t Go Away”

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We wanted to thank the staff at Credibly for a great interview and for giving us a chance to share our business with their customers.

See the article here: http://in.credibly.com/vanity-phone-numbers-the-old-school-business-tool-that-wont-go-away/

Some phone numbers are better than others

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Your phone number is a marketing tool – and like all tools, some are better than others. Some numbers – like the toll-free vanity numbers that we provide – make marketing your business easier and your advertising more effective. And some are just random numbers; difficult to remember and resulting in missed opportunities.

You can make your phone number your most effective marketing tool. Learn more here.

The one second business decision

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In advertising and marketing, you’ll often have less than a single second to grab the person’s attention. How you spend that precious time is the difference between just another ad, and you getting a new customer.

Don’t waste that opportunity by advertising with something other than a high quality vanity toll-free number. It will make you absolutely unforgettable, so when a potential customer sees your advertisement, they’ll remember it. They’ll be able to call you, refer you and remember your brand.

Quantifiable results

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When was the last time you made money from a tweet or a like? Really, can you quantify any of it? How many impressions do you need before you get a new customer?

You know what does make money? The phone. When it rings, you know you’ve got a potential new customer on the line. You know how to make the phone ring more? By having a phone number that people won’t forget. Make one of our unforgettable vanity numbers your number. Advertise it and see how many more calls you will get. You can use your licensed number however you want, so once you acquire it you can tweet about it until the cows come home.

Image courtesy of anankkml at FreeDigitalPhotos.net

An old reliable way to attract new business

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Some things just work like a fork or a knife. They are time-tested and proven to be reliable. Vanity toll-free numbers are like that for business. That’s because they rely on the simple and basic principle that being easier to remember and refer means more business for you. All you have to do is make your vanity number part of your marketing.

Image courtesy of Mister GC at FreeDigitalPhotos.net