“A new report from the Society of Digital Agencies, a network for marketing professionals, found that the share of brands claiming that they don’t work with any agencies at all doubled this year, to 27 percent.” – digiday.com
There has been an increasing trend of advertising clients moving work in-house. More and more, clients are side-stepping advertising agencies to work directly with production companies and media companies – which generally lack the expertise and creativity of ad agencies. Media companies are cutting out ad agencies and going after clients in order to increase their profits – with the promise of saving them money.
Technology makes it easier for clients to attempt to market themselves without the involvement of an advertising agency by using blogs, social media, or buying their own ads online. However, clients typically do not understand the nuances of different types of media and lack the tools and knowledge to market their businesses effectively.
Agencies must find new ways to seize the attention of new clients and offer unique opportunities to existing clients. One of those ways is offering access to the catalog of unforgettable numbers from Ignition Toll-Free. Agencies that work with Ignition can show their clients that they have access to specialized products and pricing that they simply cannot get on their own.