phone number is a tool

How can a phone number help my business?

There are two ways to view your business’s phone number.

One view is simply that it gives people a way to contact your business. The other is to view the number as a marketing tool. While technically both of these statements can be considered correct, we know through experience and testimonials that the second view is the one you should take for your business. So, if a phone number is a marketing tool, then like all tools, some are better than others. Some will make marketing your business easier and make your phone advertising more effective. If you can generate 10% more calls with a better number why wouldn’t you try and find the best number possible?

There are numerous benefits to having an unforgettable vanity phone number, but here are three that you may not have considered before:

1. Unforgettable phone numbers give people a direct form of communication that they can remember and refer. When people don’t know your number, they must search for your company online. Once online, they have the potential to encounter any one of your competitors. In fact, one study shows that consumers who go online to obtain the contact information of a business end up choosing another company than the one they originally searched for 36% of the time. If your number was unforgettable, people would not have to look you up in the first place.

2. Residual build up occurs once a toll free phone has been cemented in the marketplace. Anyone who has had to advertise before knows that every advertising company tells you to be consistent and repetitive with your advertising. While they are trying to reinforce your message and get you more business, the only thing you are hearing is that in order for it to work you need to keep spending. The problem is that most businesses don’t have the resources to advertise indefinitely, nor do they want to.  Every business owner dreams of running a successful business entirely off of referrals and not having to spend any money on advertising. The reality is that you have to advertise sometimes. With an unforgettable phone number you can streamline your advertising and still generate a higher response. And more calls per advertisement means you can run fewer campaigns and save money while still increasing your business. Here is where it gets really good: after advertising with a truly unforgettable phone number for an extended period, everyone in your market will know your phone number. Here in Metro Detroit you can ask anyone what Sam Bernstein’s or Hanson’s phone number is and they will know (P.S. its 1-800-CALL-SAM™ and 1-800-HANSONS™, respectively.)

3. Next to face-to-face, the phone still leads to more sales than any other form of communication. People who are serious call. People who need you now call. People who are ready to buy call. When you use an unforgettable vanity number you are telling people that you are focused on customer service and making it convenient for people to contact you. If you have ever been on a website where you can’t find a phone number then you know exactly what we are referring to.

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