Risky business

We spoke with a medical practice the other day and their marketing director told us they were no longer putting their phone number on their billboards. This got us wondering how many people will drive past their billboards and think, “I’ll call them when I get home” – and then forget to do so.

By not placing a number on your billboards, you are risking three things when it comes to people who want to act now:

  1. They need remember to look your number up when they get to their destination. How many distractions do you think they’ll encounter before then?
  2. By making them go online, you have taken someone who wanted to act at that moment and delayed it. When your billboard got their attention, you were the only business on their mind. Once they go online, they will likely bump into your competitors.
  3. They may forget to call entirely. You had them for a few seconds, but you lost them.

All of these risks could be avoided with a simple and unforgettable phone number from Ignition Toll Free that consumers can instantly remember and dial. Call us at 1-800-Strong-Sales today.

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