Consumers 33% more likely to click mobile ad featuring vanity phone number

CONSUMERS 33% MORE LIKELY TO CLICK MOBILE AD FEATURING VANITY NUMBER

People searching online were 33% more likely to click on the ad featuring a vanity phone number compared to an ad featuring a numeric phone number. The test compared 100,000 impressions of two Google mobile ads. One ad featured 877-WINDOWS and the other 877-422-5878. The study found that the Click through rate (CTR) for the ad featuring the vanity phone number was .28%, resulting in 131 clicks from 46,429 impressions, while the ad with the numeric phone number was .21%, with only 111 clicks from 53,940 impressions.