Some phone numbers are better than others

Your phone number is a marketing tool – and like all tools, some are better than others. Some numbers – like the toll-free vanity numbers that we provide – make marketing your business easier and your advertising more effective. And some are just random numbers; difficult to remember and resulting in missed opportunities.

You can make your phone number your most effective marketing tool. Learn more here.

The one second business decision

In advertising and marketing, you’ll often have less than a single second to grab the person’s attention. How you spend that precious time is the difference between just another ad, and you getting a new customer.

Don’t waste that opportunity by advertising with something other than a high quality vanity toll-free number. It will make you absolutely unforgettable, so when a potential customer sees your advertisement, they’ll remember it. They’ll be able to call you, refer you and remember your brand.

Quantifiable results

When was the last time you made money from a tweet or a like? Really, can you quantify any of it? How many impressions do you need before you get a new customer?

You know what does make money? The phone. When it rings, you know you’ve got a potential new customer on the line. You know how to make the phone ring more? By having a phone number that people won’t forget. Make one of our unforgettable vanity numbers your number. Advertise it and see how many more calls you will get. You can use your licensed number however you want, so once you acquire it you can tweet about it until the cows come home.

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An old reliable way to attract new business

Some things just work like a fork or a knife. They are time-tested and proven to be reliable. Vanity toll-free numbers are like that for business. That’s because they rely on the simple and basic principle that being easier to remember and refer means more business for you. All you have to do is make your vanity number part of your marketing.

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What they should have taught in Medical School

Owning your own medical practice and having to generate new patients is probably something they did not teach back in medical school. Trying to figure out how to grow your practice can seem like a daunting challenge. Ignition Toll Free can help you grow with a vanity toll-free number. Our medical inventory includes 1-888-Hear-Clear, 1-800-Vein-Doc, 1-800-Ideal-You, 1-800-My-Eye-Doc – just to name a few.

As difficult as marketing and advertising can be, it becomes even more challenging if you’re not making your practice easy to contact and refer. When you use a vanity phone number, every advertisement you do has the opportunity to generate more calls than before. Whether it is online advertising, TV, radio, billboards, or even the sign outside your building – using this number will make your practice unforgettable.

Prior to owning your own practice, you probably relied entirely on word-of-mouth referrals from other physicians and had no need to advertise. But now it’s different. When you target the general public, referrals are much more difficult to come by. Owning a vanity phone number makes it extremely easy for people to refer you to their family, friends and coworkers.

We can’t do what you do

Our business is acquiring and licensing high quality vanity toll-free phone numbers. Don’t confuse our recommendation that you should license one of our numbers as us trying to tell you your business. You know your business better than anyone. What we are trying to tell you is that if you advertise, you will get more business if you advertise with a number that is memorable and tells your audience what you do.

Vanity numbers are common sense. People remember words better than numbers. They respond better to a vanity number than a website because it puts them in direct contact with your business instead of them having to search for you.

How can a phone number help my business?

There are two ways to view your business’s phone number.

One view is simply that it gives people a way to contact your business. The other is to view the number as a marketing tool. While technically both of these statements can be considered correct, we know through experience and testimonials that the second view is the one you should take for your business. So, if a phone number is a marketing tool, then like all tools, some are better than others. Some will make marketing your business easier and make your phone advertising more effective. If you can generate 10% more calls with a better number why wouldn’t you try and find the best number possible?

There are numerous benefits to having an unforgettable vanity phone number, but here are three that you may not have considered before:

1. Unforgettable phone numbers give people a direct form of communication that they can remember and refer. When people don’t know your number, they must search for your company online. Once online, they have the potential to encounter any one of your competitors. In fact, one study shows that consumers who go online to obtain the contact information of a business end up choosing another company than the one they originally searched for 36% of the time. If your number was unforgettable, people would not have to look you up in the first place.

2. Residual build up occurs once a toll free phone has been cemented in the marketplace. Anyone who has had to advertise before knows that every advertising company tells you to be consistent and repetitive with your advertising. While they are trying to reinforce your message and get you more business, the only thing you are hearing is that in order for it to work you need to keep spending. The problem is that most businesses don’t have the resources to advertise indefinitely, nor do they want to.  Every business owner dreams of running a successful business entirely off of referrals and not having to spend any money on advertising. The reality is that you have to advertise sometimes. With an unforgettable phone number you can streamline your advertising and still generate a higher response. And more calls per advertisement means you can run fewer campaigns and save money while still increasing your business. Here is where it gets really good: after advertising with a truly unforgettable phone number for an extended period, everyone in your market will know your phone number. Here in Metro Detroit you can ask anyone what Sam Bernstein’s or Hanson’s phone number is and they will know (P.S. its 1-800-CALL-SAM™ and 1-800-HANSONS™, respectively.)

3. Next to face-to-face, the phone still leads to more sales than any other form of communication. People who are serious call. People who need you now call. People who are ready to buy call. When you use an unforgettable vanity number you are telling people that you are focused on customer service and making it convenient for people to contact you. If you have ever been on a website where you can’t find a phone number then you know exactly what we are referring to.

Man in a crowd

Not all numbers are created equal

Ignition Toll Free has some of the best vein treatment vanity numbers available. Our inventory includes 1-800-VARICOSE, 1-800-VEIN-DOC, 1-888-VEIN-DOC, 1-888-VEIN-CARE and 1-866-VASCULAR. We often encounter vein treatment practices claiming that they already have a vanity phone number. When asked what the phone number is many times the staff member on the phone cannot recall it but it ends up being some sort of play on the word “vein” or “legs” such as 714-322-VEIN or 678-398-LEGS. These are not vanity numbers. These are not the types of numbers that generate the results we talk about on our site or that our clients enjoy.

Good 800 vanity numbers are always complete words or phrases.

One practice we spoke with had the number 863-577-VEIN. The practice manager asked us why they should switch to 1-800-VEIN-DOC since they already had a memorable number. In their market alone there were 12 other practices with the word “vein” at the end of their phone number. When we showed the practice manager this she was surprised how many other practices had similar numbers. She admitted that their number was not as memorable as she had once thought and definitely not as memorable as 1-800-VEIN-DOC.

This happens constantly in other industries as well. Another number we license is 1-888-CARPET-CARE. We see company after company with numbers like 866-540-RUGS or 757-433-RUGS.

A study done by D&M Research determined that complete vanity numbers like 1-800-VARICOSE and 1-888-CARPET-CARE generate a 78% higher response than numbers like 303-542-LEGS or 770-212-RUGS. You spend too much on advertising and marketing to not get the best possible response. Only use high quality numbers like the ones Ignition offers.